So, you’ve decided to start your own lawn care business. You’re excited to embark on this new journey and maybe also a little nervous because now it’s time to find your first customers. For anyone starting a lawn care business, attracting customers quickly is a priority. But how exactly do you find clients when your business is just getting started, without a reputation to back you up? To stand out among the competition and become a reputable go-to lawn care service provider for your target customers, you need to implement strong marketing strategies.
To help you secure your first customers, we’re going to examine some helpful marketing strategies you can employ in your lawn care business.
Build Your Network
The first and most crucial step is networking to help you find clients. There are several simple and effective networking methods you can implement to help you make connections.
Here are four ways you can build your lawn care network:
- Reach out to family and friends. Many business opportunities can sprout from leveraging the networks you already have in your life. Reach out to family members and friends, and let them know that you’ve begun a landscaping and lawn care company. Your loved ones may take you up on your services and then refer your business to their neighbors, family, and friends or even post your business on social media.
- Reach out in your neighborhood. Take some time to walk around your surrounding neighborhood to distribute flyers and door hangers, letting the community know about the services you provide and inform them you’re open for business. Although handing out flyers may be time-consuming, it will give you a better chance of converting customers because, in this case, you’re contacting them directly. Using door hangers is a bit less time-consuming because you aren’t spending as much time speaking to every prospective client. In this case, converting them will depend heavily on the content and quality of your written door hanger.
- Join local associations. Join your local Chamber of Commerce as well as other local and county business associations and networking programs. Building business networks gives you a platform from which you can collaborate and exchange ideas and references with other industry players. Through these associations, you may also meet people who work in related fields, such as plumbers, electricians, contractors, and other service providers who interact with homeowners. These connections can give you a better global understanding of the industry and maybe provide tips regarding how to seek out a new client base. Through these networks, you may also come across people who are actively looking for the services you provide.
- Create and distribute merchandise. Design t-shirts with your company’s name and phone number on them and wear them as you walk around town, especially during the weekend when more people are likely to be outside in their yards.
The relationships you build through these types of networking will significantly impact the number and quality of customers you convert.Make Your Business Visible Online
Nowadays, many people turn to the internet when looking for products and services. If they don’t come across your business on the internet, they might never know about the services your company provides. Having a solid online presence ensures that your business is visible to prospective lawn care customers.
Here are two great ways you can get started with making your business visible on online platforms:
- Join Angie’s List. “Angie’s List” is a popular website that allows service-based businesses to advertise their services and products. It’s widely used by and regarded as a trusted source by homeowners looking for service providers. Joining Angie’s List is free, but you can upgrade to a paid version for enhanced advertising features.
- Set up Google My Business and Bing Listings. Having a verified business listing online increases the visibility of your business. Google My Business and Bing listings are free to set up, and they provide a great platform on which to advertise your business. They also allow you to list your business’s location and contact information as your company appears in local search results.
By ensuring that your business is prominently featured through listings, your prospective customers can gain crucial information about your business, including your contact information, hours of operation, and a link to your website (if you have one.)
Develop a Social Media Presence
In addition to internet listings, having an active social media presence is crucial for any business in today’s business environment. According to GWI, 54% of social browsers use social media to research products and services before deciding. Establishing a social media profile for your lawn care business is a great way to raise brand awareness and market your business for free. Social media presence is vital if your business doesn’t have a website yet. Although you can set up profiles on as many social media platforms as possible, it’s essential to understand which ones your target market frequents most and focus on those.
The major social platforms used by homeowners are Facebook, Instagram, and Twitter.
To get the most out of social media and present your business as a reputable brand, you need to do the following:
- Create and publish high-quality and relevant content. Content is key when it comes to social media. It can mean sharing a picture, video, or blog post on your social media profile. The type of content you publish will determine how you engage with your audience. The content you share should be high quality, relevant, informative to your audience, and timely.
- Post content regularly. To present yourself as a reputable brand, you need to be active on social media. This means you need to post content regularly. Many business and content creators prefer to establish a posting schedule. This will enable you to maximize your social media reach and communicate to your audience that your business is accessible and reliable.
- Engage professionally with your audience. Regardless of the quality of your services, some people might still post negative comments about your business from time to time. It’s important that you never ignore these types of comments. When responding, be polite, systematic, apologetic, and take the dispute to another platform.
Various social media platforms also offer affordable advertising packages to help your lawn care business access a more significant following beyond your group of followers.
Always Respond to Comments and Queries
Every business owner must always respond to inquiries and comments about your business as soon as possible. You are likely to lose prospective clients if you don’t respond in time. Appreciate those who like and repost your posts, answer questions posed about your business and the services you provide and be sure to issue a genuine apology to any dissatisfied customers.
Being consistently responsive communicates to your audience that you’re listening and you value their opinion. Starting and managing a business to the point of stability takes time. Although these strategies may not bring you your first customer immediately, with a lot of hard work and patience, you’ll be on your way to building a loyal customer base.
Are You Looking for Quality Mowing Equipment?
At MowMore, we supply professional landscapers with quality mowing tools, parts, accessories, and replacement parts to improve your efficiency as your work.
Visit our website today to learn more about our products. Call us at 1-800-866-9667 to place an order or ask questions.