A carefully designed and well-maintained landscape can greatly enhance the curb appeal of your home or residential property. The same holds true for commercial spaces. From features that include lush greens to colorful plants and flowers and a neatly mowed lawn, a pristine and well-kept landscape plays an important role in making a commercial property more inviting to both customers and employees. Read further to find out more about the importance of commercial landscaping.
What is commercial landscaping?
Commercial landscaping goes beyond your basic mowing and trimming. It is a growing trend that has evolved into an extremely competitive industry for many different companies. Commercial landscaping offers various services that include everything from planning to design and installation to maintenance of landscapes for businesses and commercial spaces.
A quality commercial landscape design is not just about the look and image of your building. The design elements should also be chosen carefully to ensure that they also serve a functional purpose. In addition to their aesthetic benefits, a well-designed commercial landscape should also enhance your property’s comfort, increase property value, help to reduce water and electricity costs and lower your risk of property damage due to erosion.
If there’s one thing about commercial landscaping you need to bear in mind, it’s that it should complement the style and personality of your business and be fairly easy to maintain. Here’s a list of basic concepts to remember so you can create the ideal commercial landscape for your property.
Define your message
As the old adage goes, "You never get a second chance to make a first impression." Your commercial landscape can either project a positive image of your business to the public, or it can do the opposite. It's important to think about what you want your customers to see when they see your outdoor space and plan accordingly.
Think about what you want people to think and feel when they enter your commercial space. Do you want them to feel welcome and comfortable as they step onto your premises? Do you want your space to exude a professional vibe? Or do you want your business to come off as fun and edgy? Think about the kind of message you want to deliver through the appearance of your commercial landscape. This will help you carefully choose the design and other important elements for your space.
Convey your message
Now that you have decided what kind of message you want your commercial landscape to convey, it’s time to plan how to translate that message using landscape elements. Take time to carefully map out what you want your customers to see.
For example, if you want your commercial space to be soothing and relaxing, you may want to incorporate some Zen features. For example, consider adding dancing fountains, wildflowers and plants, native grasses, and the like.
Make your space more inviting and engaging
As a business enterprise, you want potential customers to linger around your commercial space, and an effective landscaping design can significantly help you with that.
Potential customers are more likely to stay longer if they feel engaged by your landscape, and if it is an inviting space for them to enjoy and explore. Consider adding elements like tables and chairs, benches, low walls for sitting, and other aspects that can make your outdoor areas feel welcoming and warm.
Add elements that will help direct the flow of traffic
Another important addition to your commercial landscaping design is including elements that highlight entry points. This is especially important when you have a wide outdoor space outside your office building. Design your space so that the flow of traffic is directed towards the entrance by using bold visual statements. Some features to consider include pathways made of stones or bricks and walkways lined with trees or shrubs.
Make your space visually pleasing to clients
An attractive landscape can provide an inviting and pleasurable experience for visitors to your business. The opposite is true as well. If you take your outdoor space for granted and allow your landscape to become unkempt, this can turn your customers away.
It’s important to pay attention to how you accentuate the overall look of your commercial space with a well-designed landscape. Incorporate elements that will add drama and attention to the entrance, pathways, and outdoor seating areas. Make careful choices when it comes to color and texture to ensure that your commercial landscape is attractive and inviting.
Investing in your commercial landscape comes with many benefits. If you’re considering starting your own commercial landscaping business, be sure to invest in the best pieces of equipment to help you get the job done right. If you’re looking for quality products for your landscaping needs, be sure to reach out to the ones you can trust. Contact Mow More for more information.