Customer Retention Guide For Your Commercial Landscaping Business

Not many people know this, but the average commercial landscaping company will lose about 4 to 5% of its customers each year. If you own a landscaping company, and you're not taking steps to retain your current customers, then that number is probably higher for you. We may not realize the impact it has if someone leaves, but it can be significant. Studies show that acquiring a new customer is six times more expensive than retaining an existing customer. So what are some of the things you can do to help make your customers stick around? 

In the landscaping industry, it is imperative to not only ensure that your customers are happy, but also to keep them. In order to accomplish this, you need to implement a “repeat customer retention” strategy. This guide will provide you with an overview of what it takes to run a successful commercial landscaping business, and how to maintain your current customer base. Take a look at these six tips:

1. Be memorable

Being in the commercial landscape business, you have the chance to create an image that your potential customers can't forget. You don't have to spend a ton of money on marketing to make a lasting impression. Whether it's a simple business card, a quick e-mail communication, or a thank-you note, small gestures after the service has been completed just to let them know that you appreciate doing business with them can make a difference. Being memorable will also ensure that they will pick up the phone on your next call with them.

2. Offer outstanding services

Just like any other business, quality should always be the priority in your commercial lawn care company. To ensure that customers keep coming back to you for their commercial landscaping services, you need to consistently make efforts to improve yourself. Offer more commercial landscaping services at a better and more reasonable price.

3. Don't oversell

Overselling your landscaping services can be detrimental to the success of your company. If lawn care companies push services or equipment that their customers don't necessarily want or need, they risk being seen as pushy salespeople, rather than helpful resources.  In order to gain customers, you need to be seen as professionals who offer expert landscaping advice based on each customer's particular lawn care needs.

4. Have a strong online presence

Your commercial landscaping company is working hard to gain loyal customers. However, without a strong digital presence, it will be difficult to gain new clients or retain old ones. Online commercial landscaping services are no longer an afterthought. They are part of how companies can attract new customers and maintain relationships with existing ones. It’s vital that your business has a website, stay active on commercial landscaping social media networks, and make sure your customer reviews are consistently positive.

5. Maintain your equipment

It's also important that your customers are aware of the lawn care equipment that your company has to offer. By updating your equipment, commercial landscaping companies can continue to maintain their customer base and attract new ones. It might even be necessary to invest in larger landscaping equipment if the scope of your projects is expanding. By regularly updating your commercial landscaping equipment, you’ll continue to attract additional customers who require your services.

6. Improve your services

It's important that lawn care companies review their commercial landscaping services periodically. This will help ensure that your company is still the best fit for your current customers. Consider gathering feedback from your customers or review sites to determine if any of your services need to be improved. Follow through on any changes that need to be made. Not only will this help your company stay fresh and keep growing. It will also ensure that your customers are receiving reliable and quality service.

Retaining customers for your commercial landscape business is essential in order to ensure that your business is successful. Use this customer retention guide to help keep your customers coming back and strengthen customer loyalty.