🌱 5 Easy and Effective Ways to Market to New and Existing Landscaping Customers During May & June (On a Budget)
May and June are prime time for landscaping companies to grow—not just grass, but revenue. With warmer weather, longer days, and homeowners itching to revamp their outdoor spaces, it’s the perfect season to boost your visibility. Even if you're working with a tight marketing budget, there are several highly effective and affordable strategies to reach both new and existing customers. Here are five that work especially well during late spring and early summer in the U.S.
1. Tap into Seasonal Holidays with Special Offers
Memorial Day (May) and Father’s Day (June) are both excellent opportunities for themed promotions. Offer:
-
A Memorial Day “Yard Refresh” Package
-
A Father’s Day Discount on lawn care or mulch installations (marketed as the perfect gift for dad!)
Promote these through email, social media, and local community boards. Add urgency with limited-time availability.
2. Use Before & After Photos on Social Media
Social proof is powerful—and it’s free. Post high-quality before-and-after photos on Instagram, Facebook, and Google Business Profile. Add hashtags like:
-
#SpringLandscaping
-
#YardTransformation
-
#LandscapingDeals
Encourage customers to share their photos and tag your business for wider reach.
3. Leverage Local Facebook Groups and Nextdoor
Many neighborhoods and towns have active online communities. Share your promotions, showcase recent projects, or offer helpful seasonal tips (e.g., “3 Things Every Yard Needs in May”).
Pro tip: Post early in the morning or after 6 PM to increase visibility.
4. Send a “Spring Check-In” Email to Existing Customers
Your past clients are your warmest leads. Use email to:
-
Offer a seasonal check-up or clean-up deal
-
Highlight new services or pricing bundles
-
Share a referral bonus (e.g., $25 off if they refer a friend)
Tools like Mailchimp or Constant Contact offer free or low-cost plans to help you stay in touch.
5. Partner with Local Businesses
Collaborate with:
-
Garden centers
-
Pool companies
-
Nurseries
Cross-promote services or create package deals. For example, “Buy $100 at Joe’s Garden Center, get 10% off your next landscaping service.”
You don’t need a formal campaign—just some shared social posts, signage, or flyer exchanges can do the trick.
Final Tip: Consistency > Budget
You don’t need a massive marketing spend to grow your customer base—you just need consistent effort and seasonal relevance. Use the momentum of May and June to connect with your community, promote visually, and offer real value.